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首页> 外文期刊>Journal of studies on alcohol and drugs. >Alcohol Industry Arguments for Liberalizing Alcohol Policy in Finland: Analysis of Twitter Data
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Alcohol Industry Arguments for Liberalizing Alcohol Policy in Finland: Analysis of Twitter Data

机译：酒精行业在芬兰自由化酒精政策的论点：Twitter数据分析

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摘要

Objective: The aim of this study was to investigate the arguments used by the alcohol industry and actors aligning with it as a lobbying strategy on Twitter to influence the reform of the Finnish alcohol law during its preparation phase between 2014 and 2017, when the original purpose of the law reform was changed from reducing alcohol-related harm to liberalizing alcohol policy. Method: Primary data were collected on Twitter between 2014 and 2017 from six alcohol industry actors (n = 1,085 tweets). The Twitter data were analyzed by coding using Microsoft Excel and by content and thematic analyses using a modified version of the European Centre for Monitoring Alcohol Marketing's (2011) seven key messages of the alcohol industry. Results: The findings identified three main arguments used on Twitter by the alcohol industry and actors aligning with it, namely: (1) application of liberal alcohol policies generates more revenue, (2) liberties should be generally prioritized above bureaucracy and control, and (3) education about responsibility is the best solution to alcohol-related problems. Conclusions: Social media applications such as Twitter offer the alcohol industry unlimited opportunities for promoting its traditional public relations arguments.
机译：目标：本研究的目的是调查2014年至2017年期间，在芬兰酒精法的准备阶段，酒精行业和与之相一致的参与者在Twitter上作为游说策略使用的论点，以影响该法的改革，当时法律改革的原始目的从减少与酒精相关的危害转变为放宽酒精政策。方法：2014年至2017年间，在Twitter上收集了六家酒类行业参与者（n=1085条推文）的主要数据。Twitter数据通过使用Microsoft Excel进行编码进行分析，并通过使用欧洲酒精营销监测中心（2011年）修订版的酒精行业七条关键信息进行内容和主题分析。结果：调查结果确定了酒精行业和与之一致的参与者在Twitter上使用的三个主要论点，即：（1）自由酒精政策的应用产生了更多的收入，（2）自由通常应该优先于官僚和控制，（3）责任教育是解决酒精相关问题的最佳方法。结论：Twitter等社交媒体应用为酒精行业提供了无限的机会来推广其传统的公共关系观点。

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