Understanding the messages and motivation of vaccine hesitant or refusing social media influencers

Leader Amy E.; Burke-Garcia Amelia; Massey Philip M.; Roark Jill B.

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Understanding the messages and motivation of vaccine hesitant or refusing social media influencers

机译：了解疫苗犹豫不决或拒绝社交媒体影响者的信息和动机

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Background: While anti-vaccine messages on social media have been studied for content, reach, and effectiveness, less is known about those who create and promote the messages. Online influencers, or 'everyday people who are influential within their online social networks', are viewed as trusted voices who are often making similar life decisions as their followers. Therefore, their experiences with and perspectives on health issues can be persuasive.

机译：背景：虽然人们已经对社交媒体上的抗疫苗信息的内容、覆盖范围和有效性进行了研究，但对那些创建和宣传这些信息的人知之甚少。在线影响者，或“在他们的在线社交网络中有影响力的普通人”，被视为可信任的声音，他们经常与追随者做出类似的人生决定。因此，他们在健康问题上的经验和观点是有说服力的。

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来源
《Vaccine》 |2021年第2期|共7页
作者
Leader Amy E.; Burke-Garcia Amelia; Massey Philip M.; Roark Jill B.;
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作者单位

Thomas Jefferson Univ Div Populat Sci Med Oncol 834 Chestnut St Suite 314 Philadelphia PA 19107 USA;

Univ Chicago NORC 4350 East West Highway 8th Floor Bethesda MD 20814 USA;

Drexel Dornsife Sch Publ Hlth Dept Community Hlth &

Prevent 3215 Market St Philadelphia PA 19104 USA;

109 Casa Bay Pl St Augustine FL 32080 USA;

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原文格式 PDF
正文语种 eng
中图分类医学免疫学;
关键词
Social media; Online influencers; Vaccination; Vaccine hesitancy; Health communication; Information dissemination;

机译：社会化媒体;网络影响者;接种疫苗疫苗犹豫;健康传播;信息传播;

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Understanding the messages and motivation of vaccine hesitant or refusing social media influencers

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