• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Canadian journal of behavioural science >Sequential Order of the Binding Communication Paradigm: A Road Safety Case Study
【24h】

Sequential Order of the Binding Communication Paradigm: A Road Safety Case Study

机译：绑定通信范式的顺序顺序：道路安全案例研究

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The binding communication paradigm combines knowledge taken from persuasion and commitment theories. Conceptually, the paradigm entails performing a low-stakes act and exposure to a persuasive message. In doing so, the likelihood of achieving an effect on behavior is much greater than for strategies based on solely one or the other of these components. However. there is no consensus on the best presentation order in the binding communication paradigm: Traditional usage suggests that the act must be preparatory (meaning prior to the message), whereas others follow different sequences (during or after the message). The goal of this study was to examine what presentation sequence is most effective in inducing motorized 2-wheeler drivers (TWDs) to reduce their speed. It also aimed to confirm the greater efficacy of the binding communication paradigm over commitment or persuasion alone. Results show that TWDs exposed to the traditional binding communication condition express the greatest intention to reduce their speed and do so to a greater extent in terms of kilometers per hour. In addition, our results confirm in a general manner that a combined approach is more effective than is either persuasive communication or a pledged commitment alone.
机译：结合沟通范式结合了从说服力和承诺理论中获得的知识。从概念上讲，范式需要执行低风险行为并暴露于有说服力的信息。这样一来，对行为产生影响的可能性比仅基于这些组成部分中的一种或另一个组成部分的策略要大得多。然而。在绑定通信范式中，最佳的演示顺序没有共识：传统用法表明该行为必须是准备的（意思是在消息之前），而其他人则遵循不同的序列（在消息期间或之后）。这项研究的目的是检查哪种演示顺序最有效地诱导电动2轮驱动器（TWDS）降低速度。它还旨在确认仅对承诺或说服力的结合沟通范式的更大功效。结果表明，暴露于传统的结合通信条件的TWD表达了降低速度的最大意图，并在每小时公里更大程度上做到这一点。此外，我们的结果总体上证实，合并的方法比有说服力的交流或仅承诺的承诺更有效。

著录项

相似文献

  • 外文文献
  • 中文文献
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号