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Emotional Impact of Graphic Health Warnings on Tobacco Packages in Colombia

机译:图形健康警告对哥伦比亚烟草包的情感影响

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Around the world, approximately 168 countries have used graphic health warnings (GHWs). Colombia has used such GHWs since 2009. The present study evaluated the emotional impact of GHWs that were used in Colombia from 2009 to 2017; additionally, we also assessed craving toward GHWs, since previous studies have found that some GHWs may induce positive affective states. The study included 703 participants (47.9% female; mean age = 25.43 years), classified into three age groups (adolescents, young adults, and adults) and into three smoking status groups (nonsmokers, smokers, and former smokers) and with two different educational levels (medium and high). We recorded valence, arousal, and craving responses to 33 GHWs with sizes that were similar to those that appear on cigarette packages and analyzed the effect of sex, smoking status, education level, and age. The results showed that all of the GHWs that were used in Colombia generated aversive affective states, and none of them produced craving. Nonsmoker adult women may be a population that can benefit the most by this public policy. GHWs are useful for communicating health messages to people with different levels of education. However, these GHWs produced low levels of arousal, which decreases their emotional impact. The main reason why GHWs may not increase arousal is their relatively small size, suggesting that the size of GHWs should be increased to generate a higher arousal response, especially in adolescents.
机译:在世界范围内,大约168个国家使用了图形健康警告(GHWS)。自2009年以来,哥伦比亚一直使用此类GHW。本研究评估了2009年至2017年在哥伦比亚使用的GHW的情感影响;此外,我们还评估了对GHW的渴望,因为先前的研究发现某些GHW可能会诱发积极的情感状态。该研究包括703名参与者(女性为47.9%;平均年龄= 25.43岁),分为三个年龄段(青少年,年轻人和成年人),分为三个吸烟状态组(非吸烟者,吸烟者和以前的吸烟者)以及两个不同教育水平(中和高)。我们记录了对33个GHW的价值,唤醒和渴望的反应,其大小与出现在香烟包装上的GHW相似,并分析了性别,吸烟状况,教育水平和年龄的影响。结果表明,在哥伦比亚使用的所有GHW都产生了厌恶的情感状态,并且都没有产生渴望。非吸烟者的成年妇女可能是该公共政策可以受益最大的人群。 GHW可用于向具有不同教育水平的人传达健康信息。但是,这些GHW产生了低水平的唤醒,从而降低了它们的情绪影响。 GHW可能不会增加唤醒的主要原因是它们相对较小的大小,这表明GHW的大小应增加以产生更高的唤醒反应,尤其是在青少年中。

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