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首页> 外文期刊>Canadian journal of behavioural science >What Messages Do Adults Prefer? Understanding Adults' Perceptions of Intrinsic and Extrinsic Physical Activity Messages
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What Messages Do Adults Prefer? Understanding Adults' Perceptions of Intrinsic and Extrinsic Physical Activity Messages

机译：成人喜欢哪些信息？ 了解成年人对内在和外部体育活动信息的看法

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摘要

Physical activity messages serve as a potential mechanism to facilitate physical activity engagement in a resource-friendly manner that can complement other behavior change methods. The purpose of this study was to examine adults' perception of the persuasiveness and preferences for physical activity messages framed intrinsically or extrinsically and tailored to the stages of change within the Comprehensive Messaging Strategy for Sustained Behavior Change. The second purpose of this study was to determine if participants of different motivation orientations and genders differed in their perceptions and preferences of messages. Participants included 266 adults ranging from 18 to 65 (M-age = 28.97; SD = 12.38) years of age, who completed an online survey. Intrinsically framed messages were perceived as more persuasive and ranked more favorably than extrinsic messages. Women, and individuals with motivation profiles of higher autonomous motives preferred and perceived the intrinsic messages to be more persuasive than their counterparts, while those with higher controlled motives evaluated the extrinsic messages to be more persuasive and preferred than those with lower controlling motives. This research offers valuable insight to researchers and program designers as it highlights how to frame messages to elicit more favorable cognitive appraisals, which may have important implications for subsequent cognitions, affect, and behavior.
机译：体育活动信息是一种潜在的机制，可以以资源友好的方式促进体育活动参与，以补充其他行为改变方法。这项研究的目的是检查成年人对内在或外在或外在的体育活动信息的说服力和偏好的看法，并根据综合消息传递策略的变化阶段进行量身定制，以进行持续行为改变。这项研究的第二个目的是确定不同动机取向和性别的参与者的信息和偏好的信息是否有所不同。参与者包括266名成年人，年龄在18至65岁（M-AGE = 28.97; SD = 12.38）年龄，他们完成了在线调查。本质上的框架消息被认为更具说服力，比外部信息更有利。妇女和具有较高自主动机的动机曲线的个人更喜欢和感知固有信息比同行更具说服力，而具有较高控制动机的人则评估外在信息比具有较低控制动机的人更具说服力和优选。这项研究为研究人员和计划设计师提供了宝贵的见解，因为它突出了如何构架信息以引起更有利的认知评估，这可能对后续认知，情感和行为具有重要意义。

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