Hypericum is a dramatic success story. In fact, it ranks as the most successful berry-bearing cut floral material to date. From just a few acres of production in the 1980s, hypericum is now ranked at number fifteen in sales through the Dutch auctions.(It reached number eleven in the year 2000, after a five-year growth spurt in the second half of the 1990s. From 1997 to 1999 alone, production increased by 44 percent!) With the ongoing introduction of new colors, hypericum has consolidated its place in the market and may at some point even eclipse alstroemeria in total production area by growers.
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