The Tweet Heard 'Round the Wine Industry

Shana Bull

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The Tweet Heard 'Round the Wine Industry

机译：推特听到的葡萄酒行业

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Last November, an article by Chris Macias in the Sacramento Bee newspaper made its way around the wine industry, prompting a discussion about how social media fits into the regulated world of wine advertising. The article, "Tweets Cause Trouble for Sacramento-Area Wineries, Breweries," showcased a tweet that got a Sacramento winery into trouble withthe California Department of Alcohol Beverage Control (ABC).

机译：去年11月,克里斯Macias的一篇文章萨克拉门托蜜蜂报在了葡萄酒产业,促使讨论如何社交媒体符合规范的世界酒广告。麻烦萨克拉门托地区葡萄酒厂,啤酒厂,“展示了一条微博,萨克拉门托酒厂麻烦与加州酒精饮料(ABC)的控制。

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来源
《Vineyard & Winery Management》 |2015年第3期|88-92|共5页
作者
Shana Bull;
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正文语种英语
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Alcoholic Beverage; wineries; DebatesTWITTERSocial Mediawine industryRoadRounding off;

机译：酒精饮料;所在;DebatesTWITTERSocialMediawine industryRoadRounding掉;

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The Tweet Heard 'Round the Wine Industry

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