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NAVIGATING THE SELF-DISTRIBUTION MAZE: When and where it makes sense to Forge a distributor

机译:导航SELF-DISTRIBUTION迷宫:当和建立经销商是有意义在哪里

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摘要

For the first 10 years of its existence, L'Ecole No 41 winery in Washington state didn't think too hard about how it would distribute its wines - the owners would simply do it themselves."In that era, self-distribution was the easiest way to do things," said Marty Clubb, L'Ecole's owner and managing winemaker. The winery was founded in 1983 by Clubb's parents-in-law, Jean and Baker Ferguson. "There were only 20 or 30 wineries in the state, and it wasn't that difficult to call on the necessary retail accounts."
机译:第一个十年的它的存在,并没有41酒厂在华盛顿州也不认为对如何分配其葡萄酒业主只会做自己。时代,self-distribution是最简单的方法的事情,”马蒂克拉布说,并的所有者和管理酿酒师。1983克拉布的岳父,琼和贝克弗格森。国家,它不是很难在必要的零售账户。”

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