One of the first dealers I met in the agriculture industry was a John Deere dealer in Othello, Wash., who was ahead of his time. It was 17 years ago that Roger Thieme asked me to do a sales workshop for his dealership. I was surprised to find a number of parts and service people in the class. I asked why, and I will never forget Roger's response: "Everyone in my dealership is a salesman."
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