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THE TRUTH ABOUT ONLINE REVIEWS

机译：在线评论的真相

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摘要

In today's increasingly digital world it's vital for businesses to gain real-time insights into the challenges and opportunities that their company faces direct from the mouths - or rather, fingertips - of their customers. We're not mind readers - unless you're about to become a new sort of superhero. So how can you tell what your customers are thinking? Online reviews are simple enough to set up and obtain insights from, yet it is almost impossible to ensure the information you are receiving is legitimate. Among other situations, it would be easy enough for your competitors to add a comment to make your company look bad, and following the recent media attention given to fake online reviews, how can you be assured your customers have their voices heard?
机译：在当今越来越多的数字世界是至关重要的为企业获得实时的见解他们的挑战和机遇公司面临直接从嘴——或者更确切地说,指尖——他们的客户。读者——除非你将要成为一个新的的超级英雄。客户在想什么?足够的设置和获得的见解,然而它几乎是不可能的,以确保信息你收到是合法的。对你的情况下,这将是很容易添加评论,让你的公司竞争对手看起来很糟糕,最近媒体关注假在线评论,如何你放心你的客户有他们的声音听说吗?

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