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Customer experience: a key marketing element

机译：客户体验:一个关键营销元素

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摘要

It's a phrase that is constantly talked about but rarely understood. Has your business worked on developing, managing and tracking the customer experience? If the answer is "yes", then good for you. If your answer is "no", you have work to do. Customer experience is the product of an interaction between an organisation and a customer over the duration of their relationship. This interaction includes a customer's attraction, awareness, discovery, cultivation, advocacy and purchase and use of a service. It is measured by the individual's experience during all points of contact against the individual's expectations.
机译：这个短语经常谈到很少理解。开发、管理和跟踪客户经验吗?你。客户体验的产品一个组织之间的相互作用和客户关系的持续时间。这种交互包括客户的吸引,意识,发现、培养、宣传和服务的购买和使用。衡量个人的经验对个人的所有接触点的期望。

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