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首页> 外文期刊>World future review: A journal of strategic foresight >Breakthrough!: A 7-Step System for Developing Unexpected andProfitable Ideas
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Breakthrough!: A 7-Step System for Developing Unexpected andProfitable Ideas

机译：突破!意想不到的andProfitable想法

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摘要

Kurnit and Lance bring a wealth of experience to this peppy book on innovation, demonstrating how breakthrough ideas are the result of careful planning, thinking, and execution. Their previous book, The Little Blue Book of Marketing: Build a Killer Plan in a Day (Portfolio, 2010) is already an established favorite, and Breakthrough! adds to their offerings. "Companies need new ideas the way people need food" and this book gives us seven steps to show us how it's done. The book begins with the overview: What's a Big Idea? A Big Idea is anything that can build new audiences, new customers, and new sales by mining undiscovered territory. It can be a brand-new product or service, a line extension, or related product, and is applicable to any size or type of business. Paul Kurnit;Steve Lance;
机译：寇尼特和兰斯带来丰富的经验这活泼的本关于创新的书,证明突破性的想法都是小心的结果计划、思考和执行。书,小市场蓝皮书:建立一个杀手计划一天(组合,2010)一个既定的最爱,和突破!他们的产品。人们需要食物”,这本书给我们七个步骤向我们展示它是如何做的。首先概述:伟大的想法是什么?大的想法是什么,可以建立新的观众,新客户,并通过挖掘新的销售未发现的领域。产品或服务,扩展,或相关专业产品,适用于任何大小或类型的业务。

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