BUSINESS/WORK

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Art of the Deal: Contemporary Art in a Global Financial Market. Noah Horowitz (art historian). Princeton NJ: Princeton University Press, February 2011, 304 pages, $39.50. Exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. Looks at the globalization of the art world, the changing face of the business, how investors speculate in the market, how emerging art forms such as video and installation have been drawn into the commercial sphere, and collapse of conventional boundaries in the art world. "Artists no longer simply make art, but package, sell, and brand it."

机译：交易的艺术:当代艺术在全球金融市场。新泽西普林斯顿:普林斯顿大学出版社,2011年2月,304页,39.50美元。内部运作的当代艺术市场,解释这种独特的经济是如何,它是如何工作的,它是领导。全球化的艺术世界,变化的脸的业务,投资者猜测市场,视频和等新兴艺术形式安装被卷入了商业球体,崩溃的传统界限在艺术的世界。艺术,但包、销售和品牌。”

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《World future review: A journal of strategic foresight》 |2011年第1期|144-145|共2页
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正文语种英语
中图分类 N-097;
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Trademarks; Arts; PrincetonInstallationsglobalisationBusinessVideotapes;

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