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Keeping the faith amid the first EV price war

机译：在第一个电动汽车价格战保持信心

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The world isn't exactly beating a path to electric passenger vehicles, as engineers working on those programs are painfully aware. As the second half of 2013 begins, consider the following news items from June: A survey of German drivers by the ADAC automobile association showed that they are becoming increasingly skeptical about EVs and that their expectations of the technology had been reduced significantly. Recent launches of Ford's Focus EV and the Honda Fit EV would be termed disasters based on their first-year sales rates, if the cars were conventionally powered mainstream products. General Motors slapped aggressive new deals of up to $4000 on its Chevrolet Volt to try to charge-up sales. In similar moves, Fiat, Nissan, Mitsubishi, and Toyota slashed prices and juiced up their incentives in what has become the first price war of the modern EV era. Chevy jumped in with bargain-basement pricing on its 2014 Spark EV directly at launch, prompting a GM truck engineer to quip, "Thankfully, Silverado sales are strong." Daimler is reviewing options for its Li-Tec battery-cell joint venture with Evonik. Sale of the venture would underscore the slow demand for EVs.
机译：世界并不是打电动乘用车,工程师的工作程序是痛苦地意识到。2013年开始,考虑下面的新闻6月:一项调查德国ADAC的司机汽车协会显示它们越来越怀疑EVs和他们的期望的技术显著减少。福特的电动汽车和本田飞度电动车的关注称为灾害基于他们第一年的销售率,如果是常规动力的汽车主流产品。激进的新交易的4000美元雪佛兰Volt尝试充电销售。类似举措,菲亚特,尼桑,三菱,丰田削减他们的价格和生动了激励已成为第一个价格战现代电动汽车的时代。低廉的价格在2014年引发电动汽车直接启动,促使通用汽车卡车工程师讽刺地说,“值得庆幸的是,西尔维拉多销售强。”Li-Tec电池与赢创的合资企业。销售的合资企业将凸显缓慢对电动汽车的需求。

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