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首页> 外文期刊>Emerging Economies Cases Journal >Senior Citizen Homes: Search for a Viable Business Model
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Senior Citizen Homes: Search for a Viable Business Model

机译：老年人住宅:寻找一个可行的业务模型

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The case pertains to the decision regarding business model to be decided by the developer of a proposed senior citizen homes. Due to a number of reasons, enumerated in the study, the elderly people prefer to live in community living projects.The protagonist Mr Pankaj Pawa, MD, Pawa Group, wants a scalable Old Age Home (OAH) concept, which can be replicated across India. Accordingly, he has identified upper-middle-class senior citizens as the potential segment. As per his surveys, this segment is neglected till date. The project will need to be planned as a community project, where the residents become part of the community by sharing common resources.The developer's main concern is selecting the best business model, which allows him to expand. Simultaneously, the project should not lead to his capital blockage as the real estate market has faced liquidity crisis. Furthermore, he needs to be convincedthat the senior citizens are a financially viable customer segment, and an exclusive project for them will be self-sustaining in the long term.
机译：这种情况属于决策有关商业模式由开发人员决定的建议老年人住宅。的原因,列举在这项研究中,老年人人们喜欢住在社区生活集团需要一个可伸缩的年老的家(OAH)概念,可以复制在印度。因此,他已经确定了中上阶层老年人作为潜在的部分。他的调查,这部分被忽视,直到日期。该项目将需要作为一个计划社区项目,那里的居民社区通过共享的一部分资源。选择最佳的商业模式,它允许他扩大。不像真正的导致他的资本堵塞房地产市场面临流动性危机。此外,他需要convincedthat老年人是一种经济上可行的客户段,并独家项目在长期的自我维持的。

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