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Vistara: Turbulence for the Tatas?

机译：Vistara:湍流再见吗?

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摘要

This case talks about Vistara, an airline brand registered under the name of Tata Singapore Airlines (SIA) Airlines Limited which started as a joint venture between Tata Sons and SIA Limited in 2013. While the company was founded with the intent to expand, as suggested by its brand name, the airlines has failed to register positive returns ever since its inception despite a 190% compound annual growth rate (CAGR) in total revenue from financial year 2016 to financial year 2020 While company's ratioshave shown a dismal performance over the years, its competitors and the market leader have shown better performance or at least some form of leadership in one of the operating aspects. In an industry plagued with problems such as fluctuating crude oil prices, rising maintenance and leasing costs, and other operating costs, most of the airline companies have registered losses in recent years, the magnitude of which has further aggravated due to COVID-19. Vistara will need to revisit its short-term and long-term strategies to expand its position in the Indian as well as the international aviation market.
机译：这种情况下谈论Vistara,航空公司的品牌新加坡注册的名义塔塔航空公司(SIA)航空公司开始为有限合资企业塔塔的儿子和新航有限在2013年。意图扩张,作为其品牌名称所暗示的,航空公司未能积极注册返回自成立以来尽管190%复合年增长率(CAGR)收入从2016财政年度财务2020年,公司的ratioshave显示惨淡的业绩多年来,它的竞争对手和市场的领导者或至少是某种形式的更好的性能在操作的一个方面的领导地位。工业用等问题困扰原油价格波动,维护和租赁费用,和其他运营成本,大多数的航空公司都有注册近年来,损失的大小由于COVID-19进一步加剧。需要重新审视其短期和长期的策略来扩大其在印度的地位以及国际航空市场。

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