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The Clarion: A Social Enterprise Disrupting School Stationary Industry for Sustainability

机译：号角:社会企业扰乱学校文具行业可持续发展

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摘要

Clarion Education and Skills Private Limited Patna, is a start-up promoted to address the school stationery demand-supply gap in the rural elementary education delivery system and cater to the needs of the rural school children in the states of Bihar,Jharkhand and West Bengal. This case documents the way Clarion pursued disrupting the school notebooks market, with a goal of making a notebook affordable at one-sixth the existing cost of a notebook in the marketplace in 2016. Clarion was promoted by The Better World Foundation (BWF), Patna, a social enterprise working in the area of rural elementary education in Bihar. BWF was of the view that the challenges of school stationery supply chain need to be addressed through a commercial enterprise only,so as to drive changes in the sector, so that BWF could focus on its core objective of creating and developing meaningful elementary educational institutions in the remote rural villages in Bihar, India.This case study details the strategy of Clarion in developing a business model to break the shackles of high-priced branded notebooks by linking the advertising of social marketing campaigns with insertions in the notebook covers, and thus converting thenotebook into an advertising medium, and meticulously campaigning for supply of affordable notebooks through various governmental and non-governmental institutions. Clarion challenged the competitive forces on one side and pursued building a cost leadership position for itself through cost-value trade-off initiatives on the other.
机译：号角私人有限教育和技能巴特那,启动提升为解决农村学校文具的供需缺口基础教育输送系统和迎合农村学校的孩子的需要比哈尔邦,恰尔肯德邦和西孟加拉邦。例文档号角追求破坏的方式学校的笔记本市场,一个目标做一个笔记本负担得起的以六分之一的现有的笔记本市场的成本2016. 基金会(BWF),巴特那,一个社会企业农村基础教育领域的工作在比哈尔邦。学校的文具供应链需要通过一个商业企业,所以推动行业的变化,所以,BWF可以创建和专注于其核心目标发展有意义的小学教育机构在偏远的农村印度比哈尔邦。建立一个商业模式在发展中打破的枷锁高价品牌笔记本通过链接广告的社会营销活动的插入笔记本封面,因此thenotebook转换成一种广告媒介,一丝不苟竞选的负担得起的笔记本通过各种政府和非政府机构。力量,一边追求建立一个成本通过成本价值的领导地位权衡举措。

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