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首页> 外文期刊>Health services management research: an official journal of the Association of University Programs in Health Administration >Do patients value a hospital’s innovativeness reputation? A multi-method approach to assess the relative importance of innovativeness reputation in patients’ hospital choice
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Do patients value a hospital’s innovativeness reputation? A multi-method approach to assess the relative importance of innovativeness reputation in patients’ hospital choice

机译：做病人价值创新是医院声誉吗?相对重要性的创新性的声誉住院病人的选择

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摘要

Innovations in health care are costly and risky, but they also provide the opportunity for hospitals to increase quality of care, to distinguish themselves from competitors and to attract patients. While numerous hospitals strive to increase their innovativeness by adopting a costly innovation leader strategy, the question of whether this actually influences the patient’s choice remains unanswered. To understand the role of innovativeness from the patient perspective, this study conceptualizes the construct of innovativeness reputation of hospitals and determines its relevance in patients’ hospital choice decisions. In the pretest, we identified six dimensions of innovativeness reputation such as progressive work procedures and value added services. We then used three different quantitative multi-criteria decision-making methods to evaluate the relative importance of innovativeness reputation in patient choice. We collected data from 355 former German patients who had undergone elective non-emergency surgery. Overall, innovativeness reputation accounts for 11.6%–16.8% of the patient decision. Innovativeness reputation has a moderate influence on hospital choice and should be taken into account by managers. Since technical innovations are costly, hospitals should use other means to enhance their innovative image. Strategies such as emphasizing value added services can enable hospitals to increase their innovativeness reputation efficiently.
机译：创新在卫生保健是昂贵和有风险的,但他们也提供了机会医院提高医疗服务质量,竞争对手和区分开来吸引病人。增加他们的创新性采用昂贵的创新领导者的战略,这个问题这实际上是否影响病人的选择这仍是个谜。创新性的从病人的角度来看,本研究总结构造的创新性的医院和声誉决定了它的相关性在病人的医院选择决策。六个方面的创新性的声誉等进步的工作程序和附加值服务。定量多准则决策方法评估的相对重要性在病人选择创新的声誉。收集的数据从355年德国前病人他经历了选修非紧急手术。总的来说,占创新性的声誉11.6% - -16.8%的病人的决定。创新性的声誉有温和对医院的选择和应采取的影响考虑到经理。创新是昂贵的,医院应该使用其他手段来增强他们的创新形象。强调增值等策略服务可以使医院能够增加创新有效的声誉。

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