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首页> 外文期刊>Global health promotion >Rebranding social distancing to physical distancing: calling for a change in the health promotion vocabulary to enhance clear communication during a pandemic
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Rebranding social distancing to physical distancing: calling for a change in the health promotion vocabulary to enhance clear communication during a pandemic

机译：重塑社会距离物理距离:呼吁健康的变化促进词汇来提高明显大流行期间的沟通

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Amidst the COVID-19 outbreak, the term ‘social distancing’ received immense attention in the mainstream and social media and was embraced by governments as a universal precaution to stem the coronavirus pandemic. ‘Social distancing’ belongs technically to a set of non-pharmaceutical infection control actions intended to stop or slow down the spread of a contagious disease. However, several weeks into the outbreak, scholars discussed whether the term was, in fact, misleading and could be counterproductive. To study the arguments, the study design included (1) analysis of the performance of the concepts ‘social distancing’ and ‘physical distancing’ based on Google Trends (15 February–15 June 2020); (2) analysis of the arguments used in media discussions of ‘social distancing versus physical distancing’ in the period 15 March–15 April 2020, derived from a Google search; and (3) a scientific literature review in PubMed. The study was conducted in English. The trend analysis showed the peak and the decrease of the relative popularity of ‘social distancing’ and ‘physical distancing’ during spring 2020. The thematic analysis of Google sources yielded an overview of arguments based on nine themes with two to five sub-themes reflecting on the misleading concept, the historical perspective, the sociological perspective, the public health perspective, alternative proposals regarding the social and the physical dimensions, the distinction of terms, the political choice, and the need for rebranding. Two papers were included in the scientific literature review, which both stressed the need for a change of terminology. In conclusion, the study emphasizes that the choice of terminology matters when life-saving public health messages are designed. It is therefore recommended to rebrand ‘social distancing’ to ‘physical distancing’ to enhance clear communication during the current COVID-19 pandemic in order to prepare for future pandemics.
机译：在COVID-19爆发,术语的社会距离收到了巨大的关注主流和社交媒体所接受政府作为一个普遍的预防措施来阻止冠状病毒大流行。技术一组非药物感染控制行动旨在阻止或减缓传播的一种传染性疾病。然而,几周爆发,事实上,学者讨论这个词是否误导,可能会适得其反。研究的参数,包括研究设计(1)概念的性能分析“社会距离”和“物理距离的根据谷歌趋势(2月15日6月15日2020);媒体的社会距离和讨论物理距离”时期15 3月15日2020年4月,来自谷歌搜索;在PubMed科学文献综述。研究是用英语进行的。分析显示峰值和减少的相对流行的“社会距离”和在2020年春季的物理距离。谷歌的主题分析产生一个来源基于9个主题概述的参数2到5子主题和反思的误导性的概念、历史的角度来看,社会学的角度来看,公共卫生的角度来看,对于选择建议社会和物理维度,术语的区别,政治选择重塑的必要性。在科学文献综述,这两种强调需要变化的术语。结论,该研究强调选择术语很重要当救命健康信息的设计。建议重塑“社会距离”物理距离的提高明显在当前COVID-19沟通大流行为了准备未来大流行。

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