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首页> 外文期刊>BMJ: British medical journal >Reducing harm from alcohol The UK must tackle the problem of cheap alcohol
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Reducing harm from alcohol The UK must tackle the problem of cheap alcohol

机译：减少酒精伤害英国必须解决廉价的酒精的问题

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摘要

The United Kingdom has a drink problem. Whether measured as alcohol related deaths, hospital admissions, or crimes, its condition has been deteriorating markedly. And the problem is not confined to a small number of people going on a binge each weekend. Mortality from cirrhosis, a marker of more insidious harm, is now one of the highest rates in Europe, at a time when it is falling in many other European countries.The reasons seem obvious. At a population level, consumption is driven by price, availability, and marketing. British supermarkets now sell beer more cheaply than bottled water. High street convenience shops, often only a short stagger apart, have entire walls lined with cheap alcohol. And alcohol producers-taking advantage of the latest advances in neurosciences that can, quite literally, read the minds of people they view as potential customers-have developed extremely sophisticated marketing techniques. Britain is awash with low price, heavily marketed alcohol.
机译：英国有饮酒问题。测量与酒精有关的死亡,医院招生,或犯罪,其条件明显恶化。局限于一小部分人去每个周末狂欢。的标志更隐晦的伤害,现在的一个在欧洲,发病率最高的时候在许多其他欧洲国家下降。原因是显而易见的。消费是由价格、可用性和市场营销。更低的成本比瓶装水。便利商店,通常只有一个简短的错开分开,整个墙壁内衬便宜酒精。神经科学的最新进展,毫不夸张地说,读他们的思想认为潜在的客户开发极其复杂的营销技巧。英国充斥着低的价格销售酒精。

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