The media events surrounding celebrity patients described by Patel suggest a modern way to make money out of the concept of celebrity for everyone.Let every healthcare institution of a certain size open a radio-TV-blog-twitterstudio, annexe, or media department with local, regional, national, or even international exposure and instant news breaking opportunities. These might include daily talk shows with experts (professionals or patients) providing details and comments, discussing medical policies, and, of course, exploring the emotional impact on patients and their families and friends (or enemies). They could be instant pictures of blood, sweat, tears, joy, and misery, and perhaps advice on the best undertaker service.
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