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首页> 外文期刊>Ceramics:Art and Perception >Cupcakes and Pottery
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Cupcakes and Pottery

机译：蛋糕和陶器

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What does the sale of custom made cupcakes have in common with selling pottery? Both businesses depend on profits to continue to exist. They also have other similarities in terms of product, production and marketing. Many times both enterprises are focused on technical details without considering the long term financial essentials. Frequently the true costs of production and low profit margins are not noticed until the business is failing. It is often said that people with previous business experience who become potters are successful. Potters who do not have business skills either have to acquire that knowledge or fail at some point. Perversely, the lack of technical ability in producing functional pottery often does not inhibit sales when a superior marketing plan is in place.
机译：定制蛋糕的销售有什么与卖陶器?取决于利润继续存在。还有其他相似的产品,生产和销售。企业专注于技术细节没有考虑到长期的金融的必需品。生产和低利润率并没有注意到直到业务失败。这与先前的商业经验的人成为陶工成功。业务技能要么收购吗知识或失败。缺乏技术能力生产功能当一个陶器通常不会抑制销售卓越的营销计划。

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