RESEARCH OVERLOOKS DISABLED

JACK NEFF

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RESEARCH OVERLOOKS DISABLED

机译：研究忽视了残疾人

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Why aren't people with disabilities accurately represented in marketing? An ad-industry group says it's because they are underrepresented in research studies-a phenomenon it's hoping to correct. According to DisABILITIES, the 54 million U.S. adults with disabilities and 23 million parents of children with disabilities are often overlooked in research because surveys, panels and other research tools aren't expressly designed to include them in samples.

机译：为什么残疾人不准确在营销?说这是因为他们是弱势研究那是希望的现象正确的。百万美国成年人残疾和23百万残疾儿童的父母经常被忽视的研究调查,因为板和其他研究工具并不明确包括样品。

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《Advertising age》 |2014年第5期|16-16|共1页
作者
JACK NEFF;
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正文语种英语
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关键词
disability; research report; AdultsDevice Panelhandicapped childDisabled PersonsHopefulnessResearch Tools;

机译：残障人士;研究报告;成人设备面板残障儿童残障人士希望研究工具;

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RESEARCH OVERLOOKS DISABLED

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