MillerCoors ramps up digital content deals for brews

E.J. Schultz

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MillerCoors ramps up digital content deals for brews

机译：数字内容交易MillerCoors坡道啤酒

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Millercoors has struck a flurry of digital-content deals as it hikes its investment in online and mobile marketing. The pacts come as the maker of Miller Lite and Coors Light plans a 50 boost in digital-video spending for 2014, said Jackie Woodward, the brewer's VP-marketing connections. Here's a look at three of the deals brokered by Interpublic Group of Cos.' Initiative, New York.

机译：Millercoors了一系列切提高其投资在网络和交易移动营销。Miller Lite和Coors Light计划增加50%数码消费2014,杰基说伍德沃德,布鲁尔的VP-marketing连接。来看看三个交易撮合的因为Interpublic集团。

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《Advertising age》 |2014年第6期|6-6|共1页
作者
E.J. Schultz;
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正文语种英语
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brewer; Cosine; RAMPInvestmentsRampsINCLINED PLANEmobile marketingDigital contentBrewing;

机译：酿酒商;余弦;RAMP投资坡道斜面移动营销数字内容酿造;

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MillerCoors ramps up digital content deals for brews

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