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首页> 外文期刊>Advertising age >MASTERING THE ART OF THE SIPPY CUP
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MASTERING THE ART OF THE SIPPY CUP

机译：掌握吸管杯的艺术

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摘要

When Playtex set out to reinvent the sippy cup, it learned that the small things in life can make big differences. One of the "aha" moments for design firm 4sight when it began its deep dive into sippy-cup anthropology was uncovering a window into moms' secret shame. "The drawer would have a hundred pieces of sippy cups, and they didn't even remember what they went to," said 4sight President Stuart Leslie. "There were caps and cups and valves and all these things. They would have this look like they were almost embarrassed."
机译：当倍着手重塑吸管杯,它发现生活中的小事情大的差异。设计公司4开始深潜水时的景象为宝宝使用饮水杯人类学被揭露窗口到妈妈的秘密耻辱。有一百块的吸管杯,他们呢甚至不记得他们去,”说4看到主席斯图尔特·莱斯利。杯和阀门和所有这些事情。他们几乎会这样子不好意思。”

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