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PUBLISHERS' NEW PITCH

机译：出版商的新球场

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摘要

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as digital-marketing budgets flowed toward audience-generating machines like Google's ad networks, Facebook and Twitter. But publishers are fighting back by building ad networks of their own. They're offering ad packages through tech-driven sales platforms designed to meet marketers and media agencies on the new playing field. "We should be thinking like a Google, Yahoo or Facebook," said Chip Schenck, VP-programmatic sales at Meredith. "The flow of money can begin to equalize."
机译：打印蓬勃发展时,广告商只会把品牌作为观众,他们的代理想要达到。现在营销人员更了解他们的目标更好的工具来找到他们,更多的方法他们。数字营销预算向流动audience-generating机器像谷歌的广告网络,Facebook和Twitter。正在反击通过构建网络广告的他们自己的。为了满足驱使的销售平台营销人员和媒体机构在新玩字段。雅虎或Facebook”芯片Schenck说,VP-programmatic销售梅雷迪思。钱可以开始平衡。”

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