'THURSDAY NIGHT FOOTBALL' PUTS CBS IN DRIVER'S SEAT

Jeanine Poggi

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'THURSDAY NIGHT FOOTBALL' PUTS CBS IN DRIVER'S SEAT

机译：周四晚上的足球”将在司机的哥伦比亚广播公司(CBS)座位

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CBS's Deal to air eight "Thursday Night Football" games next fall will reduce the amount of entertainment inventory available for advertisers in the upfronts and put pressure on rival broadcasters' fall schedules, several media buyers are predicting. Adding football to Thursdays, the night that advertisers consider the on-ramp to consumers' weekend spending, is creating fear of rising prices for anyone who wants to advertise elsewhere. If demand for ratings points in Thursday-night sitcoms and dramas remains flat while the supply of those shows goes down, pricing will have to rise, said Marc Morse, senior VP-national broadcast, Assembly.

机译：哥伦比亚广播公司的协议,空气八“周四晚上足球”明年秋季运动会将会减少娱乐库存可供广告商在首播,给竞争对手施加压力广播公司的时间表,几家媒体买家预测。周四晚上,广告商考虑消费者的支出,周末的入站为任何人创造担心物价上涨想做广告的地方。在周四晚上评级分情景喜剧戏剧持平,而供应的显示下降,价格会上升,说马克•莫尔斯高级VP-national广播,组装。

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《Advertising age》 |2014年第6期|10-10|共1页
作者
Jeanine Poggi;
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正文语种英语
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Game theory; Drama; CYCLOHEXYL BENZOTHIAZYL SULPHENAMIDEseatPricingRatingSpentFallnightConsumersDriversfallsOn rampsCBS geneFear;

机译：博弈论;戏剧;环己基苯并噻嗪基磺酰胺座椅定价评级SpentFallnightConsumersDriversFallsOn rampsCBS geneFearFear;

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4. Assessing Bench Press Power in College Football PlayersThe Seated Shot Put [J] . Jerry Mayhew, Michael Bemben, Fontaine PiperJohn WareDonna RohrsDebra Bemben journal of strength and conditioning research . 1993,第2期

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9. Interim-Night Integrated Goggle Head Tracking System (I-NIGHTS) Final Report, Volume 1: Ground Test Summary [R] . R. Gunderman, J. Stiffler 1992

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'THURSDAY NIGHT FOOTBALL' PUTS CBS IN DRIVER'S SEAT

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