Apple makes its ad network accessible

Mark Bergen

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Apple makes its ad network accessible

机译：苹果使其广告网络访问

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Starting last week, anyone with an Apple ID can open an account with iAd Workbench, the company's mobile-ad management tool, and kick off a campaign within two days. Previously, Workbench was available only to registered mobile-app developers. Customers using Workbench-a web-based platform that allows ad buyers to launch, track and adjust their campaigns-can now run short videos within an ad unit. In March, Ad Age reported Apple was soon bringing fullscreen video ads to mobile. After the changes, the ads can direct viewers to a separate website or promoted iTunes content, not just a mobile app. Apple imagines the iAd expansion will draw new types of advertisers-an independent filmmaker or a small car dealership-unwilling to take the earlier developer plunge. The company is also banking on bigger spenders, like major film studios and retail outlets, signing up.

机译：从上周开始,任何一个苹果ID开户与iAd工作台,该公司的手机广告管理工具,并启动在两天内运动。只提供给注册的手机应用程序吗开发人员。平台,允许广告买家发布、跟踪现在调整他们的竞选运动不足视频广告单元内。苹果很快就将全屏视频报道移动广告。直接的观众一个单独的网站或提升iTunes的内容,而不只是一个手机应用程序,苹果想象的iAd扩张将画的新类型advertisers-an独立制片人或小汽车dealership-unwilling早些时候开发人员。更大的消费,主要电影制片厂和零售网点,签约。

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《Advertising age》 |2014年第7期|8-8|共1页
作者
Mark Bergen;
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正文语种英语
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Mobile; Mobile Applications; Viewer Device ComponentCrab AppleHumpingWorkbenchesVideotapesbuyeriTunes;

机译：手机端;移动应用;查看器设备组件螃蟹苹果驼峰工作台录像带买家iTunes;

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Apple makes its ad network accessible

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