Box psychology: Is the Trix Rabbit staring at kids on purpose?

E.J. SCHULTZ

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Box psychology: Is the Trix Rabbit staring at kids on purpose?

机译：盒子心理学:特利克斯兔盯着孩子故意的吗?

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Everyone knows Trix are for kids. But is that silly rabbit purposely peering at your child as a sly marketing ploy? A report by the Cornell University Food and Brand Lab states that the "average angle of the gaze of cereal spokescharacters on cereal boxes marketed to kids is downward at a 9.6 degree angle" compared with the straightforward gaze of adult brand characters. According to the report, "Eyes in the Aisles: Why Is Cap'n Crunch Looking Down at My Child?" cereals marketed to kids are also placed half as high on supermarket shelves as adult cereals.

机译：每个人都知道特利克斯是小孩子玩的。傻兔子故意凝视在你的孩子狡猾的营销策略?大学食品与商标研究室的州“平均角麦片的目光spokescharacters在麦片盒出售给孩子相比下降9.6度角”成人品牌的直接的目光字符。过道:为什么船长紧缩低头看着我孩子?“谷物出售给孩子也放置高超市货架上成人的一半谷物。

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《Advertising age》 |2014年第7期|6-6|共1页
作者
E.J. SCHULTZ;
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正文语种英语
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Angle; Kids; ChildrabbitsBoxesgrainSASH3 geneTrademarks3-bromoacetoxyandrostan-17-oneBuxus sempervirensCereal GrainOcular FixationSTARINGPsychology;

机译：角度;儿童;ChildrabbitsBoxesgrainSASH3 gene商标3-溴乙酰氧基雄甾烷-17-oneBuxus sempervirens谷物眼注视STARINGPsychology;

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1. The Importance and Purpose of Medical Psychology in the Study of Medicine [J] . S. Rossmanith psychotherapy and psychosomatics . 1990,第4期

机译：The Importance and Purpose of Medical Psychology in the Study of Medicine
2. Pandora's box down-under: origins and numbers of mustelids transported to New Zealand for biological control of rabbits [J] . King Carolyn M. Biological invasions . 2017,第6期

机译：Pandora's box down-under: origins and numbers of mustelids transported to New Zealand for biological control of rabbits

Box psychology: Is the Trix Rabbit staring at kids on purpose?

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