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TUPPERWARE AS AGENT OF SOCIAL CHANGE

机译：特百惠代理的社会变革

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At this year's World Economic Forum in Davos, Tupperware CEO Rick Goings was sought after by Sheryl Sandberg and Arianna Huffington. The "Lean In" author and media pundit, respectively, were drawn by the "Tupperware effect" of giving women a shot at entrepreneurialism and influence in their communities, particularly in places like Indonesia and India. In fact, Tupperware today is anything but a throwback to 1950s America. The brand made 63 of its sales in emerging markets in the last quarter of 2013, and its largest market is Indonesia, where dozens of women earn upward of $100,000 annually selling Tupperware. And despite China's economic slowdown, revenue there was up 20. Yet there are still cultural nuances to consider for Tupperware, as Mr. Goings told Ad Age.
机译：在今年的世界经济论坛在达沃斯,特百惠首席执行官里克行为受到追捧谢莉尔·桑德伯格和阿里安娜赫芬顿。分别在“作者和媒体专家被赋予女性的“特百惠效应”创业精神和影响他们的社区,尤其是在这样的地方印尼和印度。可以追溯到1950年代的美国。在新兴市场品牌取得了63%的销售额在2013年最后一个季度,其最大市场是印尼,数十名女性收入向上的每年100000美元的家用塑料制品。尽管中国经济放缓,收入有上涨了20%。特百惠的细节考虑,因为行为先生对广告时代。

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