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NEWFRONT SELLERS TAKE PAGE FROM TV

机译：从电视NEWFRONT卖家把页面

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Getting advertisers to spend their dollars on web video through the Digital Content NewFronts has proved to be a big challenge for companies like Yahoo, Microsoft and AOL. In response, they're tweaking their pitches to feel more like a TV buy. A major obstacle for the NewFronts is supply. There's enough digital video that advertisers don't feel the urgency to make commitments ahead of time. And many individual web series reach discouragingly small audiences. Then there's the ask. Unlike TV networks at the upfronts, NewFront presenters often want marketers to sponsor whole series. The NewFronts are "really about beyond-standard advertising," said UM Chief Investment Officer David Cohen. They're less about just buying "off a rate card, and a little more of an integration."
机译：让广告商把美元花在网络上通过数字内容NewFronts视频对这样的公司被证明是一个巨大的挑战雅虎,微软和美国在线。调整他们的球感觉更像一个电视购买。供应。广告商不觉得的紧迫性提前承诺。web系列达到阻止地小观众。然后有问。首播,NewFront主持人通常想要的商家赞助整个系列。“真的是超出标准广告”,嗯首席投资长David Cohen说。他们不只是购买“费率卡,和一个小更多的整合。”

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