MARKETING DIGEST

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MARKETING DIGEST

机译：市场消化

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Michelle Gass, chief customer officer, is putting her stamp on Kohl's marketing. In the retailer's latest campaign, "Find Your Yes," products take a backseat to heart-string-tugging. Ads are meant to "celebrate 'yes' moments most families can relate to," she said. Peterson Milla Hooks, the Minneapolis-based shop that has worked with Target, J.C. Penney and Kmart, is fielding the creative.

机译：米歇尔·盖斯首席客户官,是把在科尔的营销。最新活动,采取“找到你是的,”产品heart-string-tugging后座。“大多数家庭可以庆祝“是的”时刻关系,”她说。明尼阿波利斯的商店工作目标,J.C. Penney和凯马特,菲尔丁有创造力。

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《Advertising age》 |2014年第8期|6-6|共1页
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正文语种英语
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stamp; Telemarketing; Hooksbackseatcampaign lifefamilyshopping mallOfficers;

机译：邮票;电话营销;Hooksbackseatcampaign lifefamily购物中心官员;

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