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SAMSUNG PUTS RIVAL APPLE ON ITS BACK FOOT

机译:三星将竞争对手苹果背上的脚

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摘要

It was the tweet heard around the world, but was it worth upwards of $1 billion? That was the value Publicis Groupe CEO Maurice Levy last week put on the star-studded Oscar "selfie" taken on a Samsung phone. He also took credit for it, which is a stretch. While Publicis buying-arm Starcom Mediavest did broker Samsung's sponsorship of the Oscars, the tweet was spontaneous, according to two people with knowledge of Samsung's marketing.
机译:这是全世界推听到,但价值超过10亿美元吗?上周Publicis Groupe首席执行官莫里斯•雷维价值在众星云集的奥斯卡“有问题”了三星手机。是一段。Mediavest代理三星的赞助奥斯卡,推特是自发的,根据两人用的三星的市场营销知识。

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