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首页> 外文期刊>Advertising age >IBM EVOLVES 'SMARTER PLANET' PUSH
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IBM EVOLVES 'SMARTER PLANET' PUSH

机译：IBM发展“智慧地球”的推动

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Ibm used the masters golf tournament to roll out the next phase of its "Smarter Planet" campaign, which launched in 2008. Over five days, the company aired more than 50 individual 30- and 60-second spots on CBS and ESPN during their Masters coverage. And we hope you paid attention: Each ad aired only once. Known as "Made With IBM," the effort showcases what other companies have made using IBM technology. They began airing Wednesday during lead-in coverage. The tournament started Thursday and were scheduled to run through Sunday.
机译：使用Ibm推出的高尔夫大师赛冠军下一阶段的“智慧地球”的活动,在2008年推出。公司50多个人30 -和播出60秒在哥伦比亚广播公司和ESPN在他们大师的报道。每个广告只播出一次。IBM,“努力展示了其他公司使用IBM技术。星期三在引入覆盖。周四开始,调度运行在星期天。

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