Answering the call for a cost-effective way to enter the digital label market,Xeikon launched its REX program.REX,which stands for"Remanufactured,Ecological,Xeikon Quality,"supports printers looking for entry-level,affordable digital production equipment to fulfill their customers'demands for shorter runs,just-in-time production and customization.Jeroen Van Bauwel,director of product management at Xeikon,states,"Xeikon has been offering digital presses into the market for more than 30 years.But often,our customers'digital business runs faster than their press and after a few years,they already need to re-invest in a faster model.The returned press still has a long lifetime ahead,so with our REX program we are remanufacturing these older presses by running them through our factory,implementing all recent updates and upgrading the digital front end to the latest version of our workflow:X-800 6.0,The presses that have gone through the REX program are then offered again into the market at a very attractive investment cost.Through the REX program,we are making our well-known digital presses accessible to converters new to digital,with limited investment budgets.REX stands for Remanufactured,Ecological,Xeikon quality."
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