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>Section 19. Economics and Management: HOW FRANCHISING MODEL AFFECTS PUBLIC RELATIONS AND IMAGE OF THE COMPANY'S BRAND UPON THE EXAMPLE OF TUI UKRAINE
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Section 19. Economics and Management: HOW FRANCHISING MODEL AFFECTS PUBLIC RELATIONS AND IMAGE OF THE COMPANY'S BRAND UPON THE EXAMPLE OF TUI UKRAINE
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机译：Section 19. Economics and Management: HOW FRANCHISING MODEL AFFECTS PUBLIC RELATIONS AND IMAGE OF THE COMPANY'S BRAND UPON THE EXAMPLE OF TUI UKRAINE
In the contemporary world of confrontation, the issues correlated with public relations and image of brand became vividly significant, especially when considering large franchisee companies. Undoubtedly, it is essential to establish common standards and control them. In this article, the problem of communication between tourist agency TUI Ukraine and customers are considered by the author. The purpose of this article is to research the messages customers get and process. The results of the research are presented in the graphs and charts.
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