Picture this: Your veterinary clinic is packed with appointments and you've just received 2 call-outs. It's not even 8 am yet and you already have a client leaning their head against the front door asking if you're open.After an eventful morning dealing with difficult clients, the staff considers implementing a same-day surcharge. In theory, this operation has the potential to generate more revenue. However, the problem is that it's not as seamless as imagined. Same-day surcharges may payout but usually don't—or at least not in the way originally planned. Here are some observations to consider before raising prices on same-day appointments, walk-ins, new clients, or urgent care cases.
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