The cost of buying a crane is higher than it used to be. Meanwhile, competition has driven down the cost of renting a crane. Add these factors together and you get a shift toward a rental market. More of the customers for Grove Worldwide's all-terrain cranes are rental houses, according to Doyle Bryant, director of marketing and new product development. At a rental company, he said, "You'll set a bridge today. You'll be setting structural steel tomorrow. And the next day you'll be slinging concrete."
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