Gone are the Bibles, long since removed from airplane magazine racks. In-flight announcements in soothing Southern drawl are now a rarity rather than the norm. On flights to Dubai [Dubayy], Cairo [al-Qahira], Amman, and Istanbul, the aircraft's position relative to Mecca is shown on the dynamic in-flight map. The top executives are as likely to root for New York Yankees or Mets than the airline's hometown Atlanta Braves. But one custom has not changed: Coca-Cola products are still the preferred beverage, a salute to a corporate neighbor in Atlanta.
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