Searching the Canadian Journal of Communication archives for instances of environmentalmedia prior to 2015 yields precisely one result. The term appears as akeyword to index Chris Russill’s 2013 article, “Forecast Earth: Hole, Index, Alert.”Of course, its absence in the archives makes sense. Environmental media studies,as a field, seems to have cohered around 2012, with several landmark books—suchas Greening the Media (Maxwell & Miller, 2012) and The Mushroom at the End ofthe World (Tsing, 2015)—published only after that. Not finding anything in the archiveshad nothing to do with the journal’s omissions and everything to do withlooking in the wrong direction.
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