Have you ever heard of Dave Carroll? If you haven't, United Airlines certainly has. Carroll is a member of the Canadian duo Sons of Maxwell, and while flying to a gig in Omaha, Nebraska, from Halifax, Nova Scotia (via Chicago O'Hare), his Taylor guitar was broken. After months of fruitless attempts to receive compensation, Carroll decided to share his story on the web. He uploaded a music video, 'United Breaks Guitars', to YouTube, and the video has now attracted more than 6.3 million views. Within a few days of the video hitting the web, United compensated Carroll with a charitable contribution. Such is the power of social media.
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