Bayer's Crop Science division has developed a new commercial organization to serve its operations in eastern Canada. The structure integrates the company's sales, market development, and digital farming solutions teams with an eye on addressing the requirements of farmers and channel partners in the provinces of Quebec, Ontario, New Brunswick, Nova Scotia, and Prince Edward Island. Bayer anticipates the move enabling it to offer “tailored” solutions based on its digital platform, FieldView, besides accelerating its innovation pipeline and the marketing of new offerings.
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