The UK grocery retail sector is increasingly polarised, with Tesco,Asda and Morrisons losing market share to low-cost and upmarketsupermarkets alike. Stagnant branding and complacency at thetop can be cited as reasons for the underperformance of Tesco andAsda; Aldi, Waitrose and Marks and Spencer have developedtheir brands and focused on different consumer habits.
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