Elegant integration of electronic media in apparel - for various purposes and user benefits - presents very interesting opportunities and challenges requiring advanced styling as well as innovative business approach. One condition for success in the market is that the new generations of apparel will be sufficiently attractive in aesthetics, comfort and fit, and highly reliable in use, to gain broad, lasting consumer acceptance. Another condition for success is that apparel stylists, component and garment producers as well as retailers will join in a new transformation process: to create, assemble and sell exciting, functionally enhanced apparel offerings that will delight consumers in many enjoyable and useful ways.
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