Heineken is the world’s third largest brewer by volume. It ownsmore than 120 breweries in more than 65 countries and sells around170 beer brands. Heineken’s biggest market is Western Europe,where it is the largest brewer by volume. Over the last few years ithas dramatically increased its exposure in emerging markets througha series of acquisitions and joint venture agreements. It is focused onthe premium end of the market and owns a large number of specialty,regional and local beers. Along with its flagship Heineken brand, thecompany’s most important brands include Amstel and Birra Moretti.
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