With today's technology in counterfeiting, the discernible differences are getting fewer to enable consumers to distinguish their favourite brands from the counterfeits. Most seriously, the law enforcers in the front-lines also suffer from being unable positively to distinguish counterfeits from the genuine article. Anti-counterfeiting measure must be an international collaboration along a supply chain for each product, and demand factual and timely anti-counterfeiting intelligence. With the FMS feedback loop approach, the "business and anti-counterfeiting intelligence" data come from manufacturing, distribution and retailing.
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