Thermal insulation is an energy conserving technology widely applicable to the domestic sector, but with comparatively low levels of use in Queensland households. The degree of public acceptance of roof I ceiling insulation was explored through a telephone survey of householders arranging to build a new home. Sixty‐eight per cent of householders decided on roof insulation, mainly for reasons of thermal comfort. Non‐adopters had reservations primarily associated with the initial cost of insulation or the need for it. Socio‐economic characteristics explained few acceptance differentials. The compulsory use of roof insulation in new homes, coupled with an appropriate education campaign, may be the most important promotional str
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