Segmentation studies provide insights to better understanding attitudes towards science and technology

Craig Cormick; Lygia Malzoni Romanach

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Segmentation studies provide insights to better understanding attitudes towards science and technology

机译：Segmentation studies provide insights to better understanding attitudes towards science and technology

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摘要

Values-based studies of people's attitudes towards science and technology not only provide great insights into what drives different attitudes to issues like climate change and genetically modified foods, but allow for segmenting the general public by homogeneous values. Such segmentations both provide better predictions of people's attitudes to new technologies or contentious science issues than age, sex, or other standard demographics, and allow a better matching of different messages with different community values.

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来源
《Trends in biotechnology》 |2014年第3期|114-116|共3页
作者
Craig Cormick; Lygia Malzoni Romanach;
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作者单位

CSIRO Corporate Centre, Limestone Avenue, Campbell, ACT 2612, Australia;

Science into Society Group, CSIRO Earth Science and Resource Engineering, PO Box 883, Kenmore OLD 4069, Australia;

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收录信息美国《科学引文索引》(SCI);美国《工程索引》(EI);美国《生物学医学文摘》(MEDLINE);
原文格式 PDF
正文语种英语
中图分类普通生物学;
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Segmentation studies provide insights to better understanding attitudes towards science and technology

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