According to Jill Clark, DVM, CEO of IGNITE—a veterinarian-owned companydedicated to advancing the skills of passionate veterinary people—client experience is the differentiator in the modern veterinary practice."Everyone can buy a piece of equipment or have a nice facility, perhaps, but really the client experience is what is going to set us apart," Clark says.In an interview with dvm360", Clark enlightened us on IGNITE's veterinary industry certification: the Veterinary Receptionist Certificate of Excellence (VRCE). She explained the ins and outs of this certificate, her inspiration behind it, and more.
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