"Lifestyle ecosystem" is the word Gaurav Bhushan uses to describe the positioning of hotels in the Ennismore portfolio. The co-CEO, along with Sharan Pasricha, believes a combination of creative F&B, a locally infused environment and of-the-moment amenities such as co-work are what makes the lifestyle platform 67% owned by Accor special. It creates the very crucial point of difference in the very crowded lifestyle hotel segment. "What our owners and customers want from us more than anything else is a unique experience. That's where it starts and stops," Bhushan told HOTELS during a January interview. "Our entire focus is on integrating ourselves into the local community and not just being a destination for travelers. It is as much, if not more, about locals."
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